Think about a theme you want all your adverts to revolve around. For example, the theme could be guns, politics, vintage ads, a particular brand (Nike, Pepsi, etc.), sex, or being healthy.
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You will choose TWO commercials within your theme. Within EACH commercial you will identify the following:
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Identify 2 marketing ploys
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Identify the use of ethos, pathos, or logos and explain how it is being used.
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Identify the intended audience
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Demonstrate an understanding and analysis of the message of the commercial.
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Identify and explain one fallacy within the commercial.
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Choose 5 advertisements and identify ONE marketing ploy used in each ad for a total of 5 different ploys.
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For each print ad you will do the following:
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Identify one marketing ploy
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Identify the use of ethos, pathos, or logos and explain how it is being used.
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Identify the intended audience
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Demonstrate an understanding and analysis of the message of the print ad.
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Identify and explain one fallacy within the print ad.
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**** You can only use each ploy ONE TIME!!!!!
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You will create a PowerPoint or Prezi to be turned in on Canvas
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Must have an introductory slide with the theme and your name.
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Each slide must have
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Commercial or print ad
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Clearly identified marketing ploy/s
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Intended audience
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Ethos, pathos, logos and how it’s being used
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Analysis of the message of the commercial.
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Fallacy being used and explanation of the use.
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