Write a 3-4 page paper conducting a SWOT analysis for Starbucks and Trader Joe’s. Design the four-box matrix for each company and provide written details within each box. (refer to Bryson, Ch 5). Then, in your analysis, compare and contrast the matrices with details from the cases to support your work.
Please format your paper per APA requirements including a title page, proper page numbering, appropriate font and font sizes, and 1” margins. Be sure to include a brief abstract explaining the purpose of the paper.
Your paper should comply with all APA requirements, including but not limited to proper citations and references, page numbering, margins, and use of a title page, abstract, and reference page. The body of your paper alone should meet the page requirements listed above. Please consult your APA Manual for specific information on how to prepare your paper.
The 4 box matrix in the photo attached should be used win the paper.
Book for class: “Strategic planning for public and nonprofit organization” by John M Bryson
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