1. Read: E-textbook – Consumer Behavior: Buying, Having, Being, 13E – Chapter 1

1. Read: E-textbook – Consumer Behavior: Buying, Having, Being, 13E
– Chapter 1
– Appendix II
Link:
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username:
for assigned writer
2. Watch
– WHY YOU SPEND SO MUCH MONEY AT COSTCO

– QUALITATIVE AND QUANTITATIVE RESEARCH – AN INTRODUCTION

– MALCOLM GLADWELL | TED 2004: CHOICE, HAPPINESS AND SPAGHETTI SAUCE

3. Identify consumer behavior concepts from the readings, for example loyalty, value, relationship marketing, societal marketing concept, perception, psychology, economics, segmentation, etc. Include responses to the following prompts:
– Provide examples of how these concepts relate to Costco.
– As Baby Boomers age, what might Costco do to appeal to younger consumers?
– How would you go about understanding the Costco customer (or consumers at your favorite retail store)?
– What research methods would you use?
Posts should be a maximum of 250 words in length.
Posts should be concise and reflect proficient writing standards and professionalism.
Review the Discussion Rubric attached for more details on grading.