Instructions To prepare for this discussion, first view the following videos abo

Instructions
To prepare for this discussion, first view the following videos about Coke and Burger King and read the article about Trix.
New Coke: Coca-Cola’s 77-Day Product Disaster (4:30)
Citation: CBS Evening News. (2015, April 23). New Coke: Coca-Cola’s 77-day product disaster. [Video]. YouTube. https://youtu.be/TqvTMPY8Q_8
Burgerking Whopper Freakout Commercial (7:50)
Citation: Adbeefdotcom. (2007, December 17). Burgerking whopper freakout commercial. [Video]. YouTube. https://youtu.be/IhF6Kr4ITNQ
“Silly Rabbit! Original Trix With Artificial Colors Is Back After Customers Revolt”
Link:
https://www.proquest.com/docview/1940988068/800DF535F26D4C6CPQ/1?accountid=13044
Citation: Gasparro, A. (2017, Sep 21). Silly rabbit! Original trix with artificial colors is back after customers revolt; using radishes and turmeric instead of red 40 and yellow 6 didn’t work for children and adults alike. Wall Street Journal. https://www.wsj.com/articles/silly-rabbit-original-trix-with-artificial-colors-is-back-after-customers-revolt-1506011635
Username:
Password: for assigned writer
Now share your thoughts on the examples featured in these resources. Use the questions below to guide your critical thinking and response.
1. How would you summarize what is going on in these stories? What do these stories have in common?
2. What needs are fulfilled by Coke, Burger King, and Trix? Would you consider these high or low involvement products? Why?
3. Why is nostalgia a widely used advertising strategy? Explain the roles of motivation and perception in the appeal of nostalgic products. Do you agree with Coke and Trix’s decisions to change their products?
4. Discontinuation of Burger King’s Whopper is an example of deprivation research. Why would marketers want to use this technique?
5. Based on these examples, what advice would you give to marketers?
Posts should be a maximum of 250 words in length
Review the Discussion Rubric attached for more details on grading.