Marketers can link consumer behaviors such as shopping, media, spending rate, an

Marketers can link consumer behaviors such as shopping, media, spending rate, and more based on where they live. The greater the understanding of the consumer and marketing segment, the more successful a business will be by utilizing the correct marketing program.
To experiment with this segmentation scheme, use Claritas PRIZM Nielsen My Best Segments Zip Code Lookup to look up your home zip code:
Link: https://claritas360.claritas.com/mybestsegments/?ID=20#zipLookup
Zip code to use: 07024
Click on at least one segment and examine the data for your area. Report on your analysis of the data for your area. What businesses would succeed in this segment? How accurately do you think this describes where you live?
Write a 250-word (1-page, double-spaced) response to the question associated with this exercise.