Read the spotify case, attached. 1. First define a new technology that is being

Read the spotify case, attached.
1. First define a new technology that is being developed by a firm or set of firms. A technology is the process by which we do something. So how can we ask a question to another person–we could use our voice, an email, a phone call, or send a letter via the post office. I don’t have a preference for whether the type of technology is being developed by a firm or a set of firms–it need not be defined as a “tech firm”. Often times, the new approach might develop into a new business model or it might simply adjust elements within an existing business model. If this is the direction that is taken then please ensure that it is discussed in detail.
2. What is the “pain” being addressed by the new technology–and what are the ways that actual and potential customers are currently treating that pain (for example, streaming music addressing the pain that individuals may wish to hear songs for entertainment–in various situations; this could also be accomplished by listening to the radio, attending live music concerts, playing music that has been recorded in different forms). Another example might be the “pain” of getting from point a to point b–walking, horseback riding, cars, planes, trains, and so forth all are different technologies for addressing that pain. A pain is a problem, issue, or aspect that is getting addressed by the technology.
3. Apply the “four-step guide for managing technologies” and decide if the new technology that you identified is “disruptive” (and to whom). The four step guide for managing technologies is discussed in pgs. 8-9. In the rest of the document, disruptiveness is discussed.
4. Identify at least one analogy that managers involved in developing or responding to the new technology might learn from. Be sure to develop at least two visuals for this assignment (one of which might be “Ex. 1 Intersecting Trajectories” which considers product performance over time for different technologies, and how different market segments might have different level of needs for this particular product performance metric.
The second document provides an overview or technology, disruptiveness, and provides background to be able to write the paper.
Please answer the questions in the following format in the case/paper:
Problem Statement
Analysis
Recommendations
Alternatives
Conclusion
The majority of the case/paper will probably be in the Analysis, Recommendation, and Alternatives section