Rocket Fuel is an analytics-based agency with a vision of transforming the digit

Rocket Fuel is an analytics-based agency with a vision of transforming the digital advertising industry through big data and artificial intelligence. They ran a trial advertising trial campaign for a newly released handbag model for TaskaBella Inc., a manufacturer of women’s luxury accessories. Rocket Fuel is meeting with the client to discuss the campaign and to present evidence that the return on investment (ROI) was strongly positive.
The manager for Region 1 has requested your support. Answer the following questions for Region 1, using the data in the attached Excel file: Assignment 4 – Rocket Fuel Data.xlsx
Q1. Taskabella conducted this marketing campaign using an experimental design. What was the conversion rate? Explain whether or not you believe the advertising campaign was effective. (15 points)
Q2. What was the increase in revenue, assuming $40/handbag, resulting from the campaign? (15 points)
Q3. What was the ROI of the campaign based on revenue (10 points)
Q4. What age group(s) represent Taskabella’s major customer demographic (50% of sales)? (10 points)
Q5. What income group(s) represent Taskabella’s major customer demographic (50% of sales)? (10 points)
Q6. What is the minimum threshold-level of impressions (the nearest 20) required for the campaign to be effective? Develop a graphic to illustrate your answer. (10 points)
Q7. At what level of impressions (rounded to the nearest 20) does the conversion in the treatment group plateau? Develop a graphic to illustrate your answer. (10 points)
Q8. The marketing campaign manager wants to operationalize your insights, and asks for a range of impressions to purchase. What is your recommendation? Explain the rationale for your recommendation. (10 points)
Q9. Based on your presentation of the results of your analysis to the leadership team of Taskabella, they believe they should focus all of their marketing budget on those earning $100-150K in the largest (by sales) age segment that you identified in Question 4. Do you agree with that decision based on revenue potential? Explain the rationale for your answer. (10 points)
Point values for each question are stated above. Each question will be evaluated based on the following criteria:
Your ability to derive insights from the data provided.
The clarity of your logic, and the accuracy of your answers.
The clarity of your writing.