Please read the attached Trek case and watch the videoLinks to an external site.

Please read the attached Trek case and watch the videoLinks to an external site. before participating in this discussion.
Mark Joslyn, Human Resource Director at Trek Bicycle Corporation, makes a very interesting comment in this case. He says, “Everything we do all the time can and should be improved…[we are]…always looking for ways that we can improve and bring new technology and new solutions to the marketplace, [it] is just who we are.” What an interesting statement from a bicycle company. It certainly sheds light on the culture within the company that stresses quality, delivery capabilities, price, and environmental impact. What are specific examples on how the buying team at Trek reinforces that culture through its organizational buying practices? Based on what you read in the case, how might the buying team be uniquely situated to positively affect Trek’s organizational culture?