Your task for this assignment is to analyze a business opportunity described in the case study provided to you (attached), and return a professional report within one week.
Requirements:
This is an individual assignment!
Prepare a 2 -3 page case study report that includes the following:
Key Facts – (introduction) provide a brief overview of company and decision maker(s) in this case, and describe the challenge or opportunity facing the business.
Identify alternatives
Compare and contrast a minimum of two alternatives.
Analysis and evaluation of alternatives
identify important issues that must be considered, and identify the key decision making criteria.
using the data available in this case, external research and reasonable assumptions, evaluate the feasibility of each alternative
possible analyses include: Return on Investment (ROI), break-even analysis, cashflow projections, SWOT, Pestle, competitive analysis, target market and product positioning, market potential, etc.
Support your recommendations with facts and clear rationale.
Recommendations – recommend the best course of action and justify your decision. You must choose ONE solution, not a combination of your alternatives.
Appendices – include any graphs, data etc. that you refer to in your report, if appropriate
Works Cited – provide a list of resources used to prepare your report. It may include resources provided to you on Moodle or in class, as well as outside resources. Use APA format.
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