Prompt In this mentor-focused check-in, you will review the Project Guidelines a

Prompt
In this mentor-focused check-in, you will review the Project Guidelines and Rubric (the project is due in Module Nine) and have an asynchronous discussion with your instructor regarding any initial concerns about the same. You will also review the Theme Park Vision, Mission, and Values document and outline the marketing research efforts and how they align with the vision, mission, and values of the organization.
Address the following criteria:
Refer to the Theme Park Vision, Mission, and Values document and identify the key factors of vision, mission, and values in relation to the strategic direction.
How would the values of the organization influence the marketing strategy?
Describe the market research efforts that should be conducted with your audiences before establishing a strategic direction. Consider what marketing channels are most suitable for the purpose.
Share your expectations and understanding about the course project, including any questions or concerns you have regarding:
Marketing strategy
Methods to monitor results.
Marketing objectives and KPIs
Role of a business intelligence department in reporting critical factors impacting marketing
Using outside digital (social) media monitoring firms to report consumer insights, opinions, and concerns.