Instructions: 1) read the case in the textbook: pp. 21 – 23 in Chapter 1 2) watc

Instructions:
1) read the case in the textbook: pp. 21 – 23 in Chapter 1
2) watch the case video: http://www.viddler.com/embed/4fc156a8/?f=1&player=arpeggio&secret=92093369&make_responsive=0
3) answer the case questions Q3, Q4 and submit a Word file
4) no min/max word limit, be clear and concise