Prior to beginning work on this discussion forum, Read Chapters 4 and 5 from the

Prior to beginning work on this discussion forum,
Read Chapters 4 and 5 from the text, Strategic Management for Organizations.
As you learned in this week’s readings, many businesses exist in dynamic markets with unique economic, political, and technological challenges. Select a medium- to large-sized, publicly traded corporation currently in a challenging business environment. If you are unsure if your selection is appropriate for this assignment, please ask your instructor.
Refer to the seven common categories of trend analysis as laid out in your textbook:
Economic
Regulatory/legislative
Political
Demographic
Sociocultural
Attitude/lifestyle
Technological
The University of Arizona Global Campus Library offers the Mergent databaseLinks to an external site.. This database provides a wealth of textual details on company financials, descriiptions, history, property, subsidiaries, officers, directors, and public and private companies. Additionally, Mergent offers country reports that provide economic assessments and overviews. Company information is easily searchable by name, ticker symbol, or CUSIP. Mergent also allows you to build reports comparing data among one company or many. Review the Mergent OnlineLinks to an external site. tip sheet for further information.
The University of Arizona Global Campus Library offers the Business Insights Global (GALE)Links to an external site. database. This service profiles countries, global companies, and industries. It includes SWOT reports, market share data, financial reports, case studies, business news, and company comparison charts. Review the Business Insights (GALE)Links to an external site. tip sheet for further information.
Using these two databases, research your selected company. You may also conduct your research using credible online sources of corporate financial information—ensure that wherever you obtain financial information, you cite your source. Use the Scholarly, Peer-Reviewed, and Other Credible SourcesLinks to an external site. document to ensure you are using the appropriate scholarly resources to search for:
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Choose one of the seven categories as a basis of analysis for this discussion. Ensure that the time frame is recent (within the last 18 months) and that the challenges are continuing.
In a minimum post of at least 200 words, not including citations and direct quotations,
Provide a general descriiption of the publicly traded company you chose.
Describe the challenges facing the company in the chosen category of analysis.
Assess its current performance in your chosen category of analysis.
Forecast its projected performance in your chosen category of analysis.
Evaluate impending opportunities or challenges that result from your environmental scan.