I am trying to write a short chapter on Sales Performance Coaching. Think GROW

I am trying to write a short chapter on Sales Performance Coaching. Think GROW and perhaps a few other methods.

Thus chapter would include how to do it.

The Audience is medium to large business leaders from CEO, CRO, CMO, VP SALES and Sales Leaders, to a lesser point, salespeople.
Revenue Enablement is a unified ecosystem of organizational enhancements streamlining interactions between an organization and its customers. A bridge between siloed departments, Revenue Enablement, aims to equip salespeople with what to know, do, show, and say to convert more sales opportunities quicker and to build customer loyalty.

I aim to expand on this definition and highlight specific areas in the practice that need to be described, prescribed, and taught how.

A method I want to use in every “chapter”:

My intended outcome is to state a claim about the current environment of the subject. I would use a rhetorical approach in each chapter.
1. Establish a territory, presenting a recent statistic or a story ( I have written some personal stories that can be used, but we also want others’ stories) That can be related to.
2. Creating a niche, giving a little background, pulling peer-reviewed quotes or empirical evidence. This would make the reader believe that what is coming next is important.
3. The solution and give examples of how to do it.

So, less essay format and more self-help or business book. NO AI OR CHAT GPT