MY Company is: Finish Line , competitors : dick’s sporting goods and Foot Lock

MY Company is: Finish Line ,
competitors : dick’s sporting goods and Foot Lockers
nalyze the Email Marketing of your company and its two competitors. Include the following:
• A summary of the key points from your analysis. Consider the following questions:
1. How do they get people to sign up and what “benefits” do they claim for signing
up?
2. For what purposes/objectives are the organizations using email (e.g.:
promotional, transactional, newsletter).
3. How do they segment and/or personalize the content in the emails?
4. How do the emails look on a mobile device?
• Sign up for emails from your company and its two competitors. Provide examples of
the emails and landing pages.
• Review the content in just your company’s emails (use the Email Tracking Table
provided or build your own). Note: for the Digital Marketing Audit Project, you need to
analyze at least 10 emails or 1 month whichever occurs first. Analyze at least one
email for this ICA.
Specific strengths and weaknesses (S/W) of just your company’s Email Marketing.
Consider the following:
1. How to collect more emails (methods of collecting + value proposition(s) to
communicate).
2. How to leverage data to segment/personalize emails.
3. Other possible uses of email beyond what they appear to be doing now.
4. Frequency of sending.
• Recommendation(s) for what your company should do to improve its Email Marketing.
Provide rationale for why they are important to the success of your company’s Digital
Marketing efforts.