Please use the guide to write about transforming a hotel to a smart hotel. INVES

Please use the guide to write about transforming a hotel to a smart hotel.
INVESTMENT IDEA 3 (max 200 words, use an exciting investment name, ensure it is different from ideas 2&3, state the sector the idea is aimed at – NEW SECTOR)
Paragraph 1 – 100 words
Outline the investment idea:
What you intend to do?
Where?
In which sector is the idea aimed at – hotel, travelling or a new sector?
Market segment it is aimed at – young professionals, business travellers, millennials, mature persons with families?
When you intend to do it?
Include a geographical map of the idea – refer to it in your explanation.
Paragraph 2 – 100 words
Justify the need for the investment.
Outline how does the idea meet your group’s business strategy (eg. Premium product, growth) and current business objectives for the investment case – citation eg. Meet profits needs, retain market share, build market share, stay independent as a company, continue to be listed on the stock exchange
Outline the market need being met by the idea – citation
Justify how the idea will meet Directors’ approvals. Use evidence from the Director’s background (See Appendix A and the Interview Transcriipt) to illustrate why they would support the idea.
Sell the idea eg. low risks, implemented within budget, uniqueness over rivals etc.
Analysis:Paragraph 2 (110 words, 1 citation)
Illustrate how you used the brainstorming technique & FIVE Discovery tools to generate ideas with your team.
Use a diagram to show the steps in the brainstorming process and the tools used (flipcharts, Power Point slides to track ideas, a moderator to manage the discussion)
Keep the diagram in this section rather than in the Appendix. Make reference to it in your narrative.
Comment on the usefulness of the brainstorming technique in generating ideas (e.g. strengths and limitations). Provide citation evidence to support your argument.
Provide an example with one of your ideas how you used one of Dyers et al.’s (2009) FIVE Discovery skills to generate your investment idea (Questioning, Associating, Experimenting, Networking, Observing etc.)
Please use the guide and include intext citation.