I have a group project to do its 20 pages total but MY PART IS ONLY 4 PAGES. My

I have a group project to do its 20 pages total but MY PART IS ONLY 4 PAGES.
My part of the project is the Target Market for Embry Riddle University needs to be 4 pages long and I have a couple sources you can use.
Students will work with 4 of their peers to form a group. Each group will be
required to work as a team to create a research paper and presentation about how
to increase enrollment and to write a marketing plan focusing on the business
school. Do not distract yourself by trying to market the entire university. You will
conclude with an assessment and recommendations for the college of business on
how to improve the current students’ recruitment and enrollment plan. You only
have a $ 20,000 marketing budget.
Your market Plan paper is not complete until the results are documented. Don’t forget to
use the results of any ongoing market surveillance. Also be sure to be aware of history and
past market research, but do not overly rely on it. More credence should be given to more
current information.
Realize that the bigger the scope of the project and the greater the importance of the
outcome, the more time and energy you should invest in developing the brief. Remember, it
is not about carrying out some research, but about achieving an outcome. A brief should
contain some, and ideally all, of the following information. To succeed, you actually need to
answer two basic questions: What’s the problem? What’s the research purpose? Try and
explain the importance of the problem, focus on the benefits of the solution, conclude with
your intention to find the solutions.
This format is meant to guide you as you document your market research. Obviously,
not every area is pertinent to every project. If you have additional items not included in this
list, add them also. Once you have entered the appropriate information in the following
areas, your market research must be documented.
You are required to create:
 A written 20-page report with references and in-text citations in APA format.
 The paper should be formatted according to the APA rules. This means font times
new roman size 12, double spaced with 1-inch margins.
 A 15-minute PowerPoint presentation. Each group member is expected to talk for at
least one slide.
PAPER EVALUATION – 150 points
Grading Considerations include:
 Format & organization – following the outline
 Content – meeting criteria (applying critical thinking and covering all topics)
 Accuracy of data
 Assessment of company’s success/failure in foreign markets
 Spelling, grammar and punctuation
 Citing references appropriately using in-text citations and a refrence section at the end of the
paper
Word Doc only) – minimum of 20 pages (not including cover, appendices, or bibliography) Note: if
you have an apple computer or a Chromebook make sure that you save your file as rich text format
RTF so that it could be opened and graded.