Create an experience that could be an offshoot of a “blockbuster” TV series (e.g., a Game of Thrones theme park) and present it somehow. This experience should not be purely a TV or film experience (i.e., sequel or prequel). It could be a video game, theme park ride, book series, podcast, VR/AR experience, toy, or pop-up cultural event.
Key questions to think about…
What is the content premise of my blockbuster TV series (e.g., original IP), and how can it best be translated into a media that serves the “story world” of the original IP?
Who is the core audience for this? Are you trying to expand the reach of the IP or concentrate on growing core fandom within the existing audience?
From an economic standpoint, will this be a paid experience or value added (e.g., free) experience? Where does this fit into the value chain for the original IP?
Is it a partnership where the original IP collects a license fee, or will the original IP fully own and control the rights to retain any or all revenue in-house?
I recommend doing this as a small deck (PDF from Canva or Power Powerpoint). Be direct and succinct with your message/pitch. No more than 5-8 slides (including the cover). No references are needed as I will be looking for your understanding of how to start a franchisable piece of media or prolong/extend its current lifecycle.
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