You are a Senior Manager of a product-based company in a developing country. The board of directors would like to capitalise on the growing trend of globalisation which is opening up numerous opportunities overseas.
Choose a developed country as your target market. Conduct a country analysis of your chosen target market and provide a strong rationale for the choice of market. Based on the analysis, table a strategic plan for entering the market. The plan must cover the following areas:
Market entry method
Marketing
Operations Plan
Human Resources Plan
The plan must be appropriately justified.
Note: You can choose any existing company from any developing country. You must choose the core product (or product line) or service within the portfolio of that organisation. Your choices must be explicitly mentioned. You must choose a target market that they are currently not engaged in.
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