Assignment Instructions and Rubric Strategic Audit Outline – Rubric 1 applies to

Assignment Instructions and Rubric
Strategic Audit Outline – Rubric 1 applies to this.
I. Introduction to the Organization – History of the Company & Current Status — A. When was the
organization founded, why and by whom? Discuss unusual history associated with the organization. B. Is
it privately or publicly held? C. Who are its top executives in terms of experience, academic credentials,
diversity, etc.? D. Discuss the organization’s Business Model? E. What is the impact of globalization on
this organization? F. Other information?
II. Identification of the Industry and the Competitors – Provide NAICS code. Identify and discuss
Strategic Group(s) in which the company exists and competitors in it/them. Discuss, analyze, and
compare competitors.
III. Analysis of the Macro-Environment (Each force should be analyzed based on the most recent
and relevant data)
A. What political/legal forces affect the industry?
B. What economic forces affect the industry?
C. What social forces affect the industry?
D. What technological forces affect the industry?
E. What are the threats and opportunities facing the organization?
IV. Analysis of the Industry (Use Porters 5 Forces analysis for A, B, C, D, E, and F. Each force
should be analyzed based on the most recent and relevant data).
A. Intensity of rivalry among existing competitors.
B. Threat of new competitors entering the industry
C. Threat of substitute products or services
D. Bargaining power of buyers
E. Bargaining power of suppliers
F. Potential Profitability of the Industry – What organizations have succeeded and failed in the industry
and why?
H. What are the Critical Success Factors for the industry?
V. What is the organization’s measurement and control system?
A. Current financial position – Is the organization financially sound?
B. Compare with competitors and industry standards. (Use various financial analysis tools.)
C. What are the organization’s Key Performance Indicators (KPI’s)?
VI. Analysis of the Organization (Mission, Vision, Core Values, Operating Guidelines, Core
Competencies, Goals)
A. What is the mission of the organization? Has the mission changed over time?
B. What is the vision of the organization? Has the vision changed over time?
C. What are the organization’s core values and operating guidelines? Analyze current problems that
conflict with the organization’s core values and operating guidelines.
D. What are the organization’s core competencies? How are they unique?
E. What are the organization’s broad and specific goals?
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VII. Analysis of the Organization – Organization-Level and Business Unit Strategies (Identify
Organizational Strategies (including Global Strategies) and Evaluate Their Application to the
Organization.)
A. What are the current organization-level strategies? Business unit strategies?
B. To what extent is the organizational structure compatible with the organization’s strategies?
C. How are the strategies aligned with the goals?
D. Compare this organization’s strategies with those of competitors.
E. Use SWOT analysis and Gap analysis to suggest strategies.
F. Evaluate Strategy Application (advantages & disadvantages of each strategy).
G. Key performance indicators (KPI’s)
VIII. Analysis of the Organization – Functional Strategies. Articulate ways to coordinate use of
financial & human resources and other functional areas to meet organizational goals & objectives.
A. Marketing – Finance – Operations – Purchasing – Human Resources – Information Systems
B. How well are the functional strategies aligned?
IX. Conclusion and Future of Organization – Comment about the organization’s profile for future
competitiveness and success. What does the organization have to do right to succeed (organization’s
Critical Success Factors)? What are the expected results in terms of short-and long-term profitability and
survival?
Rubric for Strategic Audit
Exceeds Minimum
Standards
Meets Minimum
Standards
Fails to Meet Standards
Introduction to the
Organization (I) – 5
points. History. Current
Status. Impact of
Globalization. Executives.
Business Model.
Includes essential material
in this section. Any
additional material is in an
appendix. (Also PP slides)
5 points
Includes essential material
in this section. Any
additional material is in an
appendix. (Also PP slides)
3-4 points
Essential material not
included and/or PP slides
not included.
0 to 2 points
Identification of Industry
& Competitors (II) (5
points)
Lists and briefly discusses
industry(ies) in which
organization competes &
its competitors – 5 points
Lists and briefly discusses
industry(ies) in which
organization competes &
its competitors – 3 points
Fails to address
industry(ies) in which
organization competes
and/or its competition. 0 to
2 point.
Analysis of Macro-
Environment (III)
Demonstrates knowledge
of, & capability to apply,
Meets basic criteria for this
Outline Item. Fails to
Meets some of the basic
criteria for this Outline
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(Political, Economic,
Social, and Technological
forces; Global Factors;
Threats & Opportunities
facing the organization) –
15 points
theories and tools in the
analysis of Macro-
Environment (e.g.,
Political, Economic, Social,
and Technological forces).
Also identifies the threats
and opportunities facing
the organization. 13-15
points
demonstrate knowledge of,
or ability to use, theories &
tools needed to analyze
Macro-Environment. May
not identify some threats
and/or opportunities facing
the organization. – 10-12
points
Item, but fails to
demonstrate knowledge of
theories needed to address
most of the requirements –
0 – 9 points.
Analysis of Industry (IV)
Strategic group, Porter’s 5
Forces, Industry CSF’s,
Successful & Failed
Organizations. Include
global considerations – 15
points
Analyzes organization’s
strategic group(s), critical
success factors for
industry, & lists successful
& failed organizations.
Discusses Porter’s 5 Forces
& provides an in-depth
analysis for industry &
organization-13-15 pts
Meets the basic criteria for
this Outline Item, but fails
to demonstrate knowledge
of theories needed to
address some of the
requirements. – 10-12
points
Meets some of the basic
criteria for this Outline
Item, but fails to
demonstrate knowledge of
theories needed to address
most of the requirements. –
0-9 points
Analysis of Organization
– Measurement and
control system (V) –
Current financial position;
Use financial analysis tools
– Compare with
competitors & standards.
Include global
considerations. List KPIs
(Key Performance
Indicators). 15 points
Applies financial analysis
theories and tools to
determine organization’s
current financial position &
compares it with
competitors and standards.
Discusses its measurement
and control systems &
KPIs. 13-14 points
Meets basic criteria for this
Outline Item. Fails to
demonstrate knowledge of,
and/or capability to apply,
financial analysis theories
& tools and/or fails to
compare it with
competitors and standards.
10-12 points
Meets some of the basic
criteria for this Outline
Item, but fails to
demonstrate knowledge of,
or capability to apply
theories & tools needed to
address most of the
requirements. 0-9 points.
Analysis of Organization
(VI) – Mission, Vision,
Core Values, Operating
Guidelines, Core
Competencies, Goals;
Current problems that
conflict with organization’s
core values/operating
guidelines. 10 pts.
Demonstrates knowledge
and capability to apply
theories and tools in the
analysis of the organization
in terms of its mission,
vision, core values,
operating guidelines, and
core competencies – 9-10
points.
Meets the basic criteria for
this Outline Item, but fails
to demonstrate knowledge
of, or capability to apply,
theories needed to address
some of the requirements –
7-8 points.
Meets some of the basic
criteria for this Outline
Item, but fails to
demonstrate knowledge of
theories needed to address
most of the requirements –
0 – 6 points.
Analysis of Organization
(VII) – Current Strategies,
Alignment with goals,
structure. Compare with
competition. SWOT & Gap
analyses. Suggest &
evaluate strategies.
(Identify global, other
strategies. Evaluate
application to
organization.) –20 points
Demonstrates knowledge
of, and capability to apply,
theories/tools in analysis of
organization (current
strategies, alignment of
strategies with goals,
competition). Uses SWOT
& Gap analyses. Suggests
new strategies. Evaluates
advantages/disadvantages
of each.17-20 points.
Meets the basic criteria for
this outline item, but fails
to demonstrate knowledge
of, or capability to apply,
theories needed to address
some of the requirements.
12-16 points
Meets some basic criteria
for this outline item. Fails
to demonstrate knowledge
of theories needed to
address most of the
requirements. 0-11 points.
Analysis of Organization
(VIII) – Functional
Strategies (10 pts).
Articulate ways to
coordinate use of financial
& human resources and
other functional areas to
meet organizational goals
& objectives.
Demonstrates knowledge
of Marketing, Finance,
Operations, Purchasing,
Human Resources, &
Information Systems
Strategies and their
alignment with emphasis
on meeting organizational
goals & objectives – 9-10
Meets basic criteria. Fails
to demonstrate knowledge
of, or ability to apply,
theories needed to address
requirements – 6-8 pts.
Fails to demonstrate
knowledge of, & ability to
apply, theories needed for
most requirements – 0-5
pts.
10
pts
Conclusion and Future of
Organization (IX) – 5
points
Addresses expected results
& organization’s potential
for future success – 5
points
Meets basic criteria for
Outline Item. Fails to
address some requirements
– 3-4 pts.
Fails to address most of the
Item Requirements – 0-2
points