Learning Goal: I’m working on a business writing question and need the explanati

Learning Goal: I’m working on a business writing question and need the explanation and answer to help me learn.
As
mentioned in this module, in today’s business environment, most
communication is done through email rather than memos and letters.
However, since memos and letters are still considered more formal than
an email, sometimes a business will compose a memo or letter and attach
it to an email.
The purpose of this exercise is to have you demonstrate the ability to correctly format a memo.
Instructions:
Below
you will find content for a memo. This includes who is to receive the
memo, who is sending the memo, the subject of the memo and the contents
of the memo.
Content for a memo:
Address Memo to Kelly Anderson, Marketing Executive
Memo is from you. Your job title is marketing director
Make up a date
Subject is Fall Clothes Line Promotion
Here is the copy you need to put into the memo.
Market
research and analysis show that the proposed advertising media for the
new fall lines need to be reprioritized and changed. Findings from focus
groups and surveys have made it apparent that we need to update our
advertising efforts to align them with the styles and trends of young
adults today. No longer are young adults interested in sitcoms as they
watch reality televisions shows. Also, it has become increasingly
important to use the internet as a tool to communicate with our target
audience to show our dominance in the clothing industry.
Internet Advertising
XYZ
Company needs to focus advertising on internet sites that appeal to
young people. According to surveys, 72% of our target market uses the
internet for five hours or more per week. The following list shows in
order of popularity the most frequented sites:
Google
Facebook
Myspace
EBay
iTunes
Shifting
our efforts from our other media sources such as radio and magazine to
these popular internet sites will more effectively promote our product
sales. Young adults are spending more and more time on the internet
downloading music, communicating and researching for homework and less
and less time reading paper magazines and listening to the radio. As the
trend for cultural icons to go digital, so must our marketing plans.
Television Advertising
It used to be common to advertise for our products on shows like Friends and Seinfeld
for our target audience, but even the face of television is changing.
Young adults are tuning into reality television shows for their
entertainment. Results from the focus group show that our target
audience is most interested in shows like American Idol,The Apprentice, and America’s Next Top Model. The only non-reality television show to be ranked in the top ten most commonly watched shows by males and females 18-25 is Desperate Housewives.
At Blue Incorporated, we need to focus our advertising budget on
reality television shows and reduce the amount of advertising spent on
other programs.
By refocusing our advertising efforts of our new
line of clothing we will be able to maximize the exposure of our product
to our target market and therefore increase our sales. Tapping into the
trends of young adults will help us gain market share and sales through
effective advertising.
Attachments: Focus Group Results, January- May 2007; Survey Findings, January – April 2007
Requirements: The necessry