As mentioned in this module, in today’s business environment, most communication

As mentioned in this module, in today’s business environment, most communication is done through email rather than memos and letters. However, since memos and letters are still considered more formal than an email, sometimes a business will compose a memo or letter and attach it to an email.
The purpose of this exercise is to have you demonstrate the ability to correctly format a memo.
Instructions:
Below you will find content for a memo. This includes who is to receive the memo, who is sending the memo, the subject of the memo and the contents of the memo.
Content for a memo:
Address Memo to Kelly Anderson, Marketing Executive
Memo is from you. Your job title is marketing director
Make up a date
Subject is Fall Clothes Line Promotion
Here is the copy you need to put into the memo.
Market research and analysis show that the proposed advertising media for the new fall lines need to be reprioritized and changed. Findings from focus groups and surveys have made it apparent that we need to update our advertising efforts to align them with the styles and trends of young adults today. No longer are young adults interested in sitcoms as they watch reality televisions shows. Also, it has become increasingly important to use the internet as a tool to communicate with our target audience to show our dominance in the clothing industry.
Internet Advertising
XYZ Company needs to focus advertising on internet sites that appeal to young people. According to surveys, 72% of our target market uses the internet for five hours or more per week. The following list shows in order of popularity the most frequented sites:
Google
Facebook
Myspace
EBay
iTunes
Shifting our efforts from our other media sources such as radio and magazine to these popular internet sites will more effectively promote our product sales. Young adults are spending more and more time on the internet downloading music, communicating and researching for homework and less and less time reading paper magazines and listening to the radio. As the trend for cultural icons to go digital, so must our marketing plans.
Television Advertising
It used to be common to advertise for our products on shows like Friends and Seinfeld for our target audience, but even the face of television is changing. Young adults are tuning into reality television shows for their entertainment. Results from the focus group show that our target audience is most interested in shows like American Idol,The Apprentice, and America’s Next Top Model. The only non-reality television show to be ranked in the top ten most commonly watched shows by males and females 18-25 is Desperate Housewives. At Blue Incorporated, we need to focus our advertising budget on reality television shows and reduce the amount of advertising spent on other programs.
By refocusing our advertising efforts of our new line of clothing we will be able to maximize the exposure of our product to our target market and therefore increase our sales. Tapping into the trends of young adults will help us gain market share and sales through effective advertising.
Attachments: Focus Group Results, January- May 2007; Survey Findings, January – April 2007