Written assignment Here is the instruction: Choose a brand that you think has gr

Written assignment
Here is the instruction:
Choose a brand that you think has greater potential for brand building and equity than its currently living up to
Tell me why you think this brand is not doing as good of a job as it could
Using the principles used in class thus far, develop a new strategy and plan to strengthen the brand
Include type of product
Who is this targeted to
Consider Blue Ocean thinking for your brand re-design
What is this brands current identity and personality
How will you change that, what is the new identity and personality and describe the brand elements used to do so
What is the new value proposition
What is the new brand story
Will you consider a new name, new graphic elements, new packaging or keep the existing? If you’ll change, tell me why and describe ideas for new elements
What is your brands’ “this, not that” criteria
Will your updates impact the current 4P’s? If so, describe how. If not, tell me why they’ll stay the same under your new branding
What marketing communications tactics will you use and tell me why these are key to your brands’ success
How will you measure your brands success and equity? Why did you choose those particular tools and techniques
Please address following information:
What is the product and the brand
A quick overview of why you chose that brand
What is the new value proposition