Your assignment relates to your Interpretive Simulation Exercise designed to rei

Your assignment relates to your Interpretive Simulation Exercise designed to reinforce the learning objectives of the course, and in conjunction with the final exam will provide a measure of your material’s knowledge and critical thinking skills. This assignment will count as 10% of your final grade. NEWSHOES OVERVIEW Students will run their own athletic shoe manufacturing firms, exploring how each marketing variable affects sales. Product development and strategic expansion are key. In the default scenario, the company is well established in the Home market, is new to the Domestic market, and may participate in contract bids and the Foreign market in the near future. Students need to generate more sales while making effective use of marketing expenditures and keeping manufacturing costs low. You will be making decisions: Start-up Decision: At the beginning you will name your company Period Decisions: This is the core of the simulation. Each period, you will review reports and revise your corporate and market specific decisions. By default, the re are also several “special decisions that arise from time to time. Creative Decisions: Creative decisions can be made at any point during the simulation and only effect results if you evaluate them *By now you should have completed all 6 decisions rounds that started back on your second week. You will be required to COPY/PASTE the Performance Measure achieved (Net Profit, Cum. Net Profit, Total Unit Sales, Cum. Unit Sales, Return on Sales, Overall Customer Satisfaction, Weighted Score) for your last decision for period # 6, on your “Submission” space to be posted on Monday, October 16th, 2023 by 11:59 PM.