Two of the most creative/successful social media marketing campaigns in Saudi Ar

Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2021-2023). For each campaign:
▪ Give the reasons behind their success?
▪ What is the added value of this marketing campaign for the company/organization?
2. Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign:
▪ Why did the social media marketing campaign fail?
▪ And what can we learn from them?