Unilever, a giant in the Fast Moving Consumable Goods( FMCG) intends to introduc

Unilever, a giant in the Fast Moving Consumable Goods( FMCG) intends to introduce one of its new product(Lorlor Soap). However, the company is not certain about the success and demand for this product. You have been hired as a Marketing research consultant. Design a marketing research programme detailing how you will execute this programme