1. Create a Word document of 5-6 pages (not including your references list) that

1. Create a Word document of 5-6 pages (not including your references list) that addresses the following:
o Describe your value proposition and how that will enhance your brand.
o Identify and describe your marketing mix. Justify your reason for your choices.
o List the steps of your sales process.
o Review your planned sales process and determine whether it is high touch or low touch. Explain how the amount of touch in your process makes sense for the solution you are offering.
o Explain how you will align your sales channels to support your sales process and align them with the preferences of your target market. Explain any needed adjustments.
o Estimate costs associated with both your sales process and sales channel.
o Describe any other marketing and sales activities and justify your decisions.
o Create a 1-page mock-up advertisement to market your product or service. This should be your own work with no help from anyone else. Use simple digital tools to convey as much about your product or service as possible in one page.
o In 2-3 paragraphs, describe what you have depicted visually. Give explanations for what you have created and what you hope to convey. Explain how your work will attract potential customers and who those customers will be (as opposed to customers who would be attracted to your product by some other means).
2. Format your paper in APA style, ensuring that you’ve properly cited your sources.