Please summarize ONE of the following questions and write your answers in essay format. Use solid facts from the case study business examples and add your own personal critique. Please type your essay into this word document.Essay Question #1:
Write a CREATIVE BRIEF for Drunk Elephant to build a global Integrated Marketing Communication plan for the brand now that it is owned by Shiseido. What would be your expansion objectives, strategies and tactics? Include in your answer a recommended media mix that would best benefit the global outreach and brand expansion strategies. Be mindful in your answer of the key elements of Drunk Elephant brand equity and brand DNA.
Keep in mind the high purchase price of the brand to Shiseido and the needto create significant global revenue in the next 3-5 years.
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