Marketing Materials & Strategy
1. Create your business’s Marketing materials. There are five required marketing items, but your business may also need additional materials. Remember, these materials are the ‘face and first impression’ of your business to your potential customers- it should look as professional as possible!
NOTE: www.Canva.comLinks to an external site. is a great website that allows you to create all of your materials in one site.
https://www.canva.com/
Required materials:
Business Card
Brochure or menu ( depending on the type of business) Brochure tri-fold template available on the Internet.
Sign
Flyer and/or coupons
Customer Receipt or Invoice
Select one of the following: Social Media (Facebook/Instagram/Linkedin), T-shirt, or Appointment Card.
Important: These components are a critical aspect of your business, therefore, are to be included in your business plan Appendix. See the Grading Rubric for Appendix business plan criteria.
2. BizBuilder Business Plan Questions:
5.0 Marketing Strategy and Plan
5.1 Products/Services: Part A
5.2 Promotion: Parts A & B
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