Develop appropriate business strategies, policies and solutions for Ford that will create sustainable competitive advantage for the company. Case 34: Ford: An Auto Company in Transition can be found in the case section of your text and should serve as a starting point for your analysis.
The strategic management process enables organizations to achieve competitive advantage through three stages: strategy formulation, strategy implementation, and strategy evaluation.
Your strategic plan should progress through all of these phases, resulting in recommendations that establish the firm in the market with a competitive advantage they can maintain going forward.
Assume you are creating a pitch to present to Ford leadership.
You will need to analyze its external/internal environment and propose strategies, policies and/or solutions based on those findings that will create a sustainable competitive advantage for the company. Please be sure to articulate what competitive advantage is and provide
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