Learning Objectives Demonstrate how to leverage Facebook to market to consumers.

Learning Objectives
Demonstrate how to leverage Facebook to market to consumers.
Practice marketing to target markets using the most effective social media content.

Directions
Read the mini case study at the end of Chapter 4 for X-Jump Trampoline Park. Once done, students should conduct independent research on the family entertainment / trampoline industry.
Create a Facebook Marketing strategy for X-Jump Trampoline Park in a PowerPoint presentation. Within the marketing strategy, students should address the following:
Who is the target audience for the Facebook campaign?Be careful to read the details given in the case and see if the platform matches the target audience
What are your goals for the campaign?
Think about the audiences you will be targeting through your Facebook campaign. What engagement strategy will you create to appeal to these customers?
What “voice” will you develop for the trampoline park? Give examples of your voice and why you are using it to target the audiences you have identified.
Download the social media content calendar from Chapter 3, Section 10. Develop a two-month social media calendar for the trampoline park. In this calendar, carefully plan out your posts and content. When creating your social media calendar, reference all of the Facebook content strategy examples presented in Chapter 4, and make sure to keep Facebook Zero strategies in mind.
What is the reasoning behind your campaign?
Which metrics would you use to gauge the effectiveness of your campaign. Why?