Please follow the discussion guidelines I uploaded, read the case study and answ

Please follow the discussion guidelines I uploaded, read the case study and answer the following questions:
There are several factors that should be considered when deciding upon your primary segment; for example, the size of the segment, risk, reachability, and ability to influence. This project identified the hipsters as their target segment due to their high-risk level. What do you think about their choice of this target segment? Too narrow? Too broad? What factors did they consider when prioritizing this target segment? What factors would you have chosen?
I have also uploaded materials that you can reference or quote from.