Part 1: Consider how the company uses each of the steps (Exposure, Attention, In

Part 1:
Consider how the company uses each of the steps (Exposure, Attention, Interpretation, Perception & Memory) to develop a promotion strategy. Be sure you understand the difference between exposure (which involves the five senses) and attention (which comes only after exposure).
A product that I am drawn to is CeraVe daily moisturizing lotion.
Exposure:
Attention:
Perception:
Memory:
Part 2
Use personal examples to illustrate the various types of memory and its role in learning. Why is this important as part of market strategies? How can your team use memory and learning in developing an effective market strategy? (Group Project: Aid Atlanta) talk about Aid Atlanta for part 2