Case Entrepreneurship 101 Module 2 Croque Gourmet  It is 1 pm on a Wednesday aft

Case Entrepreneurship 101 Module 2 Croque Gourmet 
It is 1 pm on a Wednesday afternoon, and Sam is walking in a park between two appointments, enjoying the warm sun and fresh air. Sam just turned 32 and has been working as an innovation manager for the past 6 years in the retail industry, with a focus on developing new services and concept stores. He has a comfortable salary, owns his own home, and enjoys spending his free time traveling with friends to different countries and trying new foods. As he walks, he notices a group of people that look like young students and professionals, gathered around a food kiosk, eagerly waiting in line to place their orders.
Curious as Sam is, he walks over to see what all the fuss is about. In front of the food kiosk, he reads a sign indicating “Best grilled cheese in town since 1987”. The smell of molten cheese and freshly grilled bread wafts through the air, making his stomach growl.
As he moves closer, he notices that the people running the kiosk seem to be an old couple. He can’t resist the temptation and decides to try a grilled cheese sandwich for himself. As he takes his first bite, he realizes that the sign wasn’t exaggerating – this grilled cheese is just amazing! The bread is perfectly toasted and the cheese is molten to perfection.
As Sam finishes his grilled cheese, he notices that the couple uses an odd machine where the cheese and the bread are entered in different slots and then exit together after about a minute. Even though the couple is serving the orders in what looks like an orchestrated dance, Sam decides to ask where they found the machine that makes their fantastic grilled cheese sandwiches. The couple immediately turn both their heads, and with a big smile on their face, they answer: “we made it ourselves”! With a proud smile, the woman of the couple continues “my dad had the original idea, but we have been perfecting the machine for more than 30 years now”. 
Sam thanks the couple that continues to serve their customers at lighting speed and makes his way to his next meeting. He can’t help but think about the potential of this small business if it was turned into a food truck chain. He would add to the existing grilled cheese recipe some croque monsieur and croque madame as he remembers the ones he used to enjoy when he was studying in Paris. This new chain could be named “Croque Gourmet”! He already imagines a brightly colored food truck with a sign saying “Best Croque Gourmet Ever” and people running the food truck wearing matching aprons and hats with the food truck’s logo. They could work much more quickly and efficiently than the old couple, taking orders and preparing sandwiches with practiced ease thanks to the optimized design of the food truck.Combining delicious food and friendly service, “Croque Gourmet ” could easily expand and become a successful chain of food trucks. Or what if he would work together with the couple to patent the innovation and then commercialize the license to other food trucks?
Sam pulls out his phone and adds a note to his to-do list to talk about this exciting new venture idea to his bright former intern from Essec who has recently told him he/she would love to co-found a new venture with him. 
Instructions：
You are Sam Former intern and are really interested in investigating the Croque Gourmet opportunity.
1. Look at Sam’s two identified opportunity ideas: the food truck chain and the commercialization of the grilled cheese machine license to food trucks.In light of the concepts in Module 1（Please see in the attachment）, for both ideas, assess their respective environments in terms of prediction, risk and uncertainty. Based on this assessment, recommend exploration techniques you would use. (10 points)
2. Write down how you would recommend Sam and you to approach the Croque Gourmet case in an effectual way ( 10 points)
3. Choose  between Sam’s two identified opportunity ideas, then develop a business model canvas（The business model canvas has been placed in the attachment, which will count as one page of the order.）
. If some parts are not specified in the case, use your own judgment to come up with a potential business model. Ensure that there is alignment between the different building blocks. Remember, perfection is not the goal at this stage – it’s better to move forward and make corrections later. This completes step 1 of the Lean Startup process – developing your vision.(10 points)
4. Translate your vision into at least 5 testable hypotheses. The information you have included in each building block of the business model canvas may be based on assumptions. Ask yourself: Do you really have access to these resources? Can you carry out these activities? Does the value proposition truly appeal to the customer? Good hypotheses turn these assumptions into statements that can be proven right or wrong through testing. (5 points)
5. Design experiments to test your hypotheses in the cheapest and fastest way possible. Consider the McDonald’s example when defining a cost-effective and rapid test or experiment for each hypothesis. For customer hypotheses, prioritize real interactions and tests with potential customers over quantitative survey results. Tests can be simple at first, such as drawings, videos, mock-ups, pop-up stores or events. As long as you receive valuable feedback on your hypotheses, the experiment is successful. Your answers will be evaluated based on whether the test or experiment effectively tests the hypothesis. (5 points)
6. After listing all your hypotheses and tests, determine and justify which hypothesis is most critical for the success of the Croque Gourmet food truck chain. (5 points)
7. Write down the maximum time (in hours) you allow yourself in the next 4 weeks for the development of this new venture as well as the maximum amount of money you are willing to invest (in euro).Be realistic. (5 points)
Total 50 points