Petty & Cacioppo wrote a well-known article that is typical of the “cognitive” a

Petty & Cacioppo wrote a well-known article that is typical of the “cognitive” area in Psychology. Specifically, they wrote about something called the “elaboration likelihood model” or “ELM.” The original article is a bit tougher read, but I’d be interested to see what you can find on this on the Internet. Use the key word, elaboration likelihood model, to see what you find.
What is the basic gist of the “Elaboration Likelihood Model” of persuasion? (Please elaborate to demonstrate your learning of this)
Researchers have written about the authors of ELM (Petty & Cacioppo), saying that these authors tried to “make sense of contradictory findings?” What findings were contradictory? See what you can find……
Why do you think this article became a classic? AND DON’T SAY BECAUSE IT HADN’T BEEN DONE BEFORE—THAT’S NOT WHAT MAKES AN ARTICLE OR WORK A CLASSIC.
Have you ever thought of why some people are more persuasive than others? Do you work in a job where you need to be more persuasive? Well, let’s learn something about this topic. Click on the link,Robert Cialdini- The 6 Principles of InfluenceLinks to an external site., and then watch the video clip on the “Power of Persuasion.” Answer the questions below:
What are the techniques of persuasion that were mentioned in the video?
Which techniques are most influential?
In what contexts are these techniques used to persuade people?
Do you recognize these techniques in anyone you know or have met? Please describe?
Can these techniques be used for both positive and negative outcomes? Please explain.