Instructions
Read the case Four Products: Predicting Diffusion thoroughly, then answer the case questions. When drafting your answers, consider the information presented in the case.
Before submitting the Case Analysis, ask yourself:
Is my analysis clearly written?
Have I provided direct answers to the questions?
Do my answers incorporate proper analysis of the case?
Have I provided logical support for my answers?
Are the answers practical (if an answer contains a recommendation)?
Your case write-up should not exceed two pages single-spaced.
Questions for Analysis
Which of the four innovations discussed in the case could have the fastest diffusion in the market?
Identify 3–5 factors that led/might have led to the rapid diffusion of at least one of the four products in a target market.
Which of the four innovations would appeal most to people in the market?
How quickly customers would adopt innovations described in the case and why?
What are the product characteristics detailed in the case that could support fast adoption?
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