Devise a digital marketing strategy for your campaign.(refer to figure 4.5, page

Devise a digital marketing strategy for your campaign.(refer to figure 4.5, page 147 or ch4, slide 9)
a. Where are you now?(situation analysis)
b. Where do you want to be?(business objectives)
c. How are you going to get there?(strategy)
d. How exactly do you get there?(tactics)
e. Who does what and when?(actions)
f. How do you monitor performance?(control)
-Develop Alternatives: https://youtu.be/wyILlakKXiM
Discuss the four essential elements of developing alternatives with example