Requirements/Outline: Appeals Essay (100 pts.) Length: 5 In text citations: 2 pa

Requirements/Outline: Appeals Essay (100 pts.)
Length: 5 In text citations: 2
paragraph!
Work cited: 3 Avoid:
1. Choose one commercial that uses one of the following emotional appeals: affiliation nurture achieve autonomy
attention escape feel safe physiological needs
2. Describe how that the commercial uses one of these appeals
3. Follow outline below
Page One
Introduction:
General to specific on how people are unaware of advertising’s effects. Mention appeals and one other technique
Thesis: should state that the company uses the appeal to sell products
History: Describe the history of U.S. advertising using class notes/discussion. What generations were involved? What types of technology? How did decision-making change?
Page Two
Define 1: Define what appeals are and how they work. Use ICE/Fowles For your quote. Give examples from class.
Define 2: Define the specific appeal in the thesis statement. In your own Words, give examples. No quotes in this paragraph!
-over-
min. 4 full pgs. text, 1 work cited (Use ICE) Fowles essay, company site
1-3 lines within paragraph. 1 quote per Fowles, company site, commercial
I, me, my, you, your, we, us, our quotes in intro & conclusion

Page Three
Company Background: Give history and information about the company in the thesis. Use ICE/company website for quote.
Describe: Describe what happens in the commercial beginning with title and year.
Page Four
Connect: Describe how the commercial uses the appeal in the thesis. Use any techniques from class to analyze.
Conclusion: Empower consumer. End on a positive note.
Page Five
Work Cited for three sources according to MLA format