Please do not provide an answer to each question. Instead, use those questions to discuss and prepare an analysis.
Written analysis: 3-4 pages (single-spaced). Your analysis will require some research that is motivated by the article you have read.
Summary: Zoom Video Communications Inc. has teamed up with a maker of office phone booths to create a video conferencing pod for offices, as part of its strategy to remain useful as workers begin to trickle back to the workplace.
This story sets up a great opportunity to apply your critical thinking skills to be prognosticators. You can predict whether Zoom’s “Room for Zoom” product will or will not be successful in the marketplace and justify your prediction. You can develop a comprehensive marketing campaign for the “Room for Zoom” on Zoom’s behalf.
Questions:
Describe the basic features of the “Room for Zoom”, and for each feature, explain its benefit to office workers.
Explain why Zoom is investing in the “Room for Zoom” product that targets the workplace in contrast to the work-from-home market for which it’s best known.
Critically evaluate the “Room for Zoom” product from your own perspective as a potential office worker.
What strategies would you recommend that Zoom use to gain trial and purchase of its “Room for Zoom”?
How well do you think Zoom is positioned relative to its competitors who are also offering video conferencing solutions for the workplace?
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