Marking Plan Project – Existing Company named “Summer Classics” Needs: 1) Execut

Marking Plan Project – Existing Company named “Summer Classics”
Needs:
1) Executive summary of the situation analysis
2) Table of contents
3) Situation analysis
– Requirements for the situation analysis: relevant background data on 1) sales, 2) cost, 3) market, 4) competitors, and the 5) macroenvironment. 6) How do we define the market? 7) How big is it? 8) How fast is it growing? 9) What are the relevant trends? 10) What are the critical issues? Firms will use all the information provided above to carry out a 10) SWOT analysis.
I am providing you with several references that you can refer too: marketing plan outline that he would prefer we use, links, responses to questions from previous discussion boards related to Summer Classics that you can utilize, powerpoints, etc.