Introduction This week, you will submit your proposal for your Consumer Brand Ma

Introduction
This week, you will submit your proposal for your Consumer Brand Marketing Plan for your final project, due in Module` 7.

Assignment Instructions
This will be a B2C (Business to Consumer) product plan proposal – NOT a B2B (Business to Business) plan.  You must have your product proposal ‘pre-approved’ before proceeding.  No apps, but a physical product that any consumer could purchase.  It could be a specific automotive vehicle, a computer, a television, a food item (brand like Jif Peanut Butter), a membership to an exercise club, or many other consumer products.  If you are concerned about your idea, prior to writing your proposal, contact the instructor first by Thursday before the Sunday due date.

Submission
Use the template provided for your proposal. Your proposal should be at least 700 words and include at least two resources you will use to create your final plan. Make sure you check your work and correct any spelling or grammatical errors. Use the Excelsior Library resources to properly cite your work and find resources.
Professional Communication
The assignment is presented in a professional tone and format and organized in ways that facilitate viewer understanding. The text has been proofread and checked for grammar and punctuation. Any sources are cited appropriately using APA guidelines. Your name and course number are included in the presentation.
Depth of Analysis
The presentation applies concepts and theories found in the module and additional sources, as appropriate, displays evidence of critical thinking, and is organized in a logical way.

Evaluation
This proposal contributes to the completion of your final project and is graded for contribution. Carefully review the requirements for each portion of your final project and review the project introduction and weekly assignments for additional information.