Task Descriiption In this assessment, you will be required to browse the followi

Task Descriiption
In this assessment, you will be required to browse the following two research articles related to services marketing and choose one of them as the target article for your analysis task.
Esmark Jones, C., Waites, S. and Stevens, J. (2022), “Influence of social media posts on service performance”, The Journal of services marketing, Vol.36 (2), pp.283-296.
Plotkina, D., Dinsmore, J. and Racat, M. (2022), “Improving service brand personality with augmented reality marketing”, The Journal of services marketing, Vol.36 (6), pp.781-799.
In your analysis task, you will:
Summarise the findings of your chosen article in your own words.
Introduce a real-world Australian-based service provider and provide one specific recommendation on how this service provider could benefit from applying the findings of your chosen article.
This assessment should be submitted in a single Word document, has a maximum word limit of 750, and requires a minimum of five (5) references.