1. What is a creative brief, and how it is developed and used? 2. Define the ten

1. What is a creative brief, and how it is developed and used?
2. Define the ten (10) sections found in a creative brief, and explain content, the use, and overall importance of each. Be specific.
3.Connect to the following link:
https://thevisualcommunicationguy.com/2017/09/14/t…
State an overview of the article and relate the message approach. What is your overall creative thoughts on this message style?
4. Who makes up a creative team? What is each member responsible for?
5. What are the five elements that make up an ad? Explain the use of each.
6. What are the five visual options available to art directors? How are each suited to varied mediums?
7. The company Geico is continuously in campaign mode with the Gecko. Link which type of layout style the company uses. In addition, explain what personification is depicted in a copy heavy advertisement.
8. What is internal marketing?
9. When delivering a service, which skills (technical or social) are more important to frontstage service workers? Explain your answer.
10. Describe a recent service encounter in which the service personnel exhibited maximum discretionary effort and one with minimum effort. What was your feeling toward the organization and its employee(s) in each circumstance?