(1) Read and ponder the assigned case: Influencing customer behavior: Mykonos Ta

(1) Read and ponder the assigned case: Influencing customer behavior: Mykonos Taverna
(2) Compose an executive summary style, one-page written case brief to address the following questions. Avoid re-hashing facts from the case. Just dive straight into the questions.
What is the core challenge in this case, the central marketing/behavioral issue?
What are important decision criteria to be satisfied? Health is important, but so is customer retention and revenue growth. How should Mr. A prioritize to find a happy balance?
What should the mask policy be? Why? (Justify.)
How should the policy be framed and communicated? Please suggest an exact wording.
(3) Note that communication (“stylistics”) is a dimension on which your case brief will be evaluated. Strive for concise, direct, clear “business prose.” (GOOD: “The core marketing challenge in the case is ____ .” BAD: “As a frequent restaurant patron myself, I was somewhat reluctant to try Greek food until one sunny day last October a friend who’s uncle by marriage is Greek…” GAH! Stop!!!) Strive for parsimony, but avoid cave-man sentences. Review rubric before composing and again before submitting. Ponder and proof before you post!