To analyze the impact of Artificial intelligence in Digital Marketing in the con

To analyze the impact of Artificial intelligence in Digital Marketing in the context of a marketing and branding organization. This will aid the number of theories used in marketing and engage in decision-making in the improvement of marketing in the organization.
This study aims to
Investigate the different ways AI is being used in digital marketing, Identify the challenges and opportunities associated with using AI in digital marketing, and examine how artificial intelligence has helped digital marketing to improve the company.