1. What is a brand, and how is its image, equity, and consumer loyalty affected?

1. What is a brand, and how is its image, equity, and consumer loyalty affected? Define and explain use for each.
2. How does brand loyalty lead to brand equity?
3. What role does brand image play in the purchasing process?
4. With “you” as the brand, write a case study that defines you. Refer to the Dracula case study from chapter 3 to set up your brand position, define “you” as a brand, and develop your brand identity. How will you launch your brand into the marketplace? Be specific in each category. What will help you standout in a crowded marketplace? (Assignment should entail a minimum of 4-6 sentences and at least two paragraphs.)
5. Consider the service setting of a hospital or retail bank. What features are commonly found in its frontstage? Backstage? Could some of the frontstage aspects be moved backstage or vice versa? When would they be desirable to do so?6
6. Why is it important to manage the tangible evidence of a service?
7.Pick an example of the most impressive service setting that you have experienced: describe the features that most impressed you–in an outline or list format. Do you think other service organizations could develop similar features for their settings? Explain your response.