You will write a descriiption for a general, public audience of a cloud-to-groun

You will write a descriiption for a general, public audience of a cloud-to-ground lightning strike.

You need to include enough text to make sure that the descriiption is thorough (and accurate), and you need to include two visual reference. I cannot stress enough how helpful visuals are in descriiptions.

Things to keep in mind:
● Clarity. Does what you’re saying make sense? Ground streamers and ionized air particles and 1.21 gigawatts can get confusing. Remember that the average American reads at an 8th grade level. NOTE: This does not mean to not use scientific terms, it means to explain them in a way that a non-scientific person can understand. The challenge of this assignment is not brevity…it’s clarity.
● Where to begin. Some background information will be necessary. Your audience may not understand the basics as well as you. There’s no right answer to how much background to provide, but your choice must make sense and be consistent with the rest of your document.
● Audience. Are you using appropriate tone and terminology, given that you are writing to a non-technical crowd?

What you will turn in:
● One document of indeterminate length. The length of the paper is however long you think the descriiption needs to be to convey all the necessary information. However, conciseness is important. The paper should be formatted to look like a professional document – type size and font and line spacings are all up to your discretion. Your paper MUST include two visual reference. And I don’t mean that you tack on a cool picture of a lightning strike on a title page and call it a day. The image must be part of the main body of the document, it must be referenced in the text, and it must help to clarify the text in some way.

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