Prompt
Create a PowerPoint presentation for the CMO and your fellow regional marketing directors in the course scenario. The goal of this presentation will be to share marketing objectives, associated success criteria, and methods to monitor and measure the results.
Specifically, you must address the following criteria:
1. Identify two SMART objectives (Slides 1–2)
• Choose two of the marketing methods identified in Milestone Two and identify SMART objectives for each.
• Begin this part by restating the identified marketing strategies and then state the SMART objectives. How does each objective align with the SMART framework?
2. Identify two KPIs—one for each marketing objective—to measure the success of the marketing strategies (Slides 3–4).
• What are your reasons for choosing each KPI?
3. Determine two methods to monitor the results of the identified KPIs (Slides 5–6).
• Why have you chosen these methods?
4. Describe the feedback loops to be implemented in this case (Slides 7-8).
• Identify the specific feedback loops you will monitor and how often.
• How should results be reported to the key stakeholders needing this information?
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