1. Some background/introduction to your proposal 2. A clear showcase of the type

1. Some background/introduction to your proposal
2. A clear showcase of the type of establishment, including cuisine, price range, design of the 3. front of the house, kitchen components, etc. All of these should be justified with research 4. support from reliable sources, preferably professional trade publications.
5. Comparable establishments in the area/GTHA, i.e., your competition.
6. What new and exciting things your establishment brings so that it can succeed in the overcrowded and competitive GTHA market.
Anything else you might deem important for the purpose and audience.