Pearson transformed their service model by switching methodology and working hard towards that switch. They started with a waterfall methodology and switched to an Agile methodology. The Agile software development methodology, or Agile methodology, advocated an iterative and evolving approach to software, which enforced a customer-driven approach to development with short development cycles (Atlassian). These development cycles were typically two-week “sprints,” delivering a small subset of product features. A commitment is made to future sprints once the previous one is complete. These sprints enabled ongoing feedback from product managers and customers and allowed teams to adapt, design and prioritize product features. The key idea was that product management owned the product. In order to implement this methodology, the company did it in-between weekly shifts. The employees left on Friday with one methodology and came in on Monday with a new methodology. The company lost many employees because of the changes made. The organization’s whole basic structure and culture had to be changed, starting with the software development teams. All offshore software developers shifted to in-house by hiring new software developers in Arizona. This new service model required close cooperation between team members almost daily. The company brought in an independent Agile coach to teach the new development methodology, and they spent two full days training in three phases. Phase one focused on explaining the underlying rationale of an Agile approach to ensure everyone understood the core Agile principles. Phase two addressed working within an Agile development framework and discussing specific work practices required. Phase three, the final stage, asked members to discuss why Agile would not work in their environment. The Agile methodology molded into the company with hints of the waterfall methodology still present.
Atlassian. (n.d.). What is agile?. Atlassian. https://www.atlassian.com/agile#:~:text=The%20Agile%20methodology%20is%20a,READ%20ON%20BELOW
Sellman, Collin & Raghu, T.S. (2012, February 23). Pearson’s Successmaker: Putting the Customer First in Transforming Product Development Processes. Case No. 9B11E040. In Upper Iowa. (n.d.), MKT 504: Marketing Product Management (23rd-Jul ed.). Xanedu.
Place this order or similar order and get an amazing discount. USE Discount code “GET20” for 20% discount