Answer the following essay questions.
Describe the different roles in a business buying center. Then identify each member of the buying group in a medium-sized company that purchases components and assembles small household appliances. [MO2.2]
Imagine that you are a marketer for one of the following companies: Amazon.com, Apple, Starbucks, Burger King, or a nationally recognized company of your choice. Decide whether your company will expand internationally into Mexico, India, or China. Write a brief report outlining and describing the issues your company must consider regarding each of the following environmental areas: economic, social-cultural, technological, and political-legal. [MO2.4, MO2.5, MO2.6]
What are several pluses for businesses that use outsourcing techniques? What are several minuses? What can companies do to make the best of these widespread practices? [MO2.3, MO2.7, MO2.8]
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